Archive for May, 2015

So, You Think You Need a Logo?

Many potential clients come to me at Ballpoint, asking for a new logo. They typically mean a new name, or icon, or a brand refresh for their existing name. They often think that branding begins and ends there —just having

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Notes from an Executive Assistant

  In doing a little research, here are some interesting facts I found about video marketing: Online video views are expected to reach 1.6 billion by 2016, and 80% of people are more likely to buy an item they see featured

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Maximizing Marketing For Your Events

Trade shows and marketing events are a great opportunity to demonstrate your talent, boldness and unique value proposition. Everything – invitations, logo, venue, speakers, decorations, refreshments and technology should be a total brand experience that’s consistent and powerful.  Better not

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