Archive for June, 2016

Intern Stories: Marketing Research for Sustained Company Excellence

By Michael Krueger As my internship has progressed, it is more evident each day that marketing is a lot more than just creative thinking and “good ideas.” I am continuing to write social media and blog posts, and now I

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How Can You Use Gifs to Increase Your Marketability?

Throughout the past couple of years the Internet has seen a huge influx of eye-grabbing gifs. A gif, or Graphics Interchange Format, is a file format that uses lossless data compression that does not degrade the quality of the image

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The Journey of a Pensacola Marketing Intern: Continuing With Content Creation and Project Planning

Week Six is here, and it seems like only yesterday that I was walking into Ballpoint for the first time. My workload has been increasing, but with help from the team, prioritizing my assignments and meeting my deadlines has been

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The How-To Guide for Social Media Content and Social Media Scheduling

Successful businesses organize their brand marketing plan and operations efficiently. An efficient and effective brand marketing plan includes organizing social media to provide the appropriate content to the targeted audience at the right time. Ballpoint’s methodology for social media content

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