Archive for July, 2016

Five Ways to Improve Search Engine Optimization

Search engine optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine such as Google, Bing or

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Pensacola Marketing Firm’s Intern Stories: Prioritization is the Key to Success

by Michael Krueger My time here at Ballpoint Communications Group is coming to an end, and it is incredible to think about how great an experience this has been not only for a collegiate studying marketing and PR but also

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Email Marketing: 5 Easy Ways to be More Effective

In the marketing world, email is often the most overlooked form of direct marketing and usually is regarded as an “old-school” way to market your brand. But did you know that email marketing can achieve a 3,800% return on investment

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