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Video Brochures for Healthcare Practices

How does your healthcare practice cut-through a cluttered digital landscape to capture the attention of both referring physicians and patients? It seems that each week there is a new marketing medium on the rise. This makes the strategic decision of

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Building Ballpoint — Guidance from Aaron Ball’s “Mentors Made the Difference”

Hi there, it’s Aaron Ball, CEO of Ballpoint Communications Group. I want to take a moment to share with you the inspiring figures who have contributed to Ballpoint’s success and helped shape the trajectory of my career as an entrepreneur,
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Event Planning: 4 Reasons to Use a Mobile App

Think of an event or conference you organized in the past ten years. You probably had a registration desk where attendees completed paperwork, possibly paid fees, and were handed a large paper guide with all event-critical information. The guide included

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Five Ways to Improve Search Engine Optimization

Search engine optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine such as Google, Bing or

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Pensacola Marketing Firm’s Intern Stories: Prioritization is the Key to Success

by Michael Krueger My time here at Ballpoint Communications Group is coming to an end, and it is incredible to think about how great an experience this has been not only for a collegiate studying marketing and PR but also

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Email Marketing: 5 Easy Ways to be More Effective

In the marketing world, email is often the most overlooked form of direct marketing and usually is regarded as an “old-school” way to market your brand. But did you know that email marketing can achieve a 3,800% return on investment

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Intern Stories: Marketing Research for Sustained Company Excellence

By Michael Krueger As my internship has progressed, it is more evident each day that marketing is a lot more than just creative thinking and “good ideas.” I am continuing to write social media and blog posts, and now I

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How Can You Use Gifs to Increase Your Marketability?

Throughout the past couple of years the Internet has seen a huge influx of eye-grabbing gifs. A gif, or Graphics Interchange Format, is a file format that uses lossless data compression that does not degrade the quality of the image

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The Journey of a Pensacola Marketing Intern: Continuing With Content Creation and Project Planning

Week Six is here, and it seems like only yesterday that I was walking into Ballpoint for the first time. My workload has been increasing, but with help from the team, prioritizing my assignments and meeting my deadlines has been

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The How-To Guide for Social Media Content and Social Media Scheduling

Successful businesses organize their brand marketing plan and operations efficiently. An efficient and effective brand marketing plan includes organizing social media to provide the appropriate content to the targeted audience at the right time. Ballpoint’s methodology for social media content

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