How Can You Use Gifs to Increase Your Marketability?

Aaron Ball

Throughout the past couple of years the Internet has seen a huge influx of eye-grabbing gifs. A gif, or Graphics Interchange Format, is a file format that uses lossless data compression that does not degrade the quality of the image or animation. This means that the graphic used is roughly a series of images spliced together and looped which creates a seamless animated graphic. The original gif was created and patented by CompuServe in 1987 to aid their web marketing. Fortunately, CompuServe’s patent on the gif expired in 2004, and since then there has been an explosion of gif creation and use with Internet marketers. It is time to celebrate a great business marketing opportunity!

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So why would a gif be more effective in capturing an audience than a still image? According to data produced by syndacast.com “69 percent of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product.” This means that using a gif may inspire a consumer to want more information about your product. Anytime you can draw a consumer in by using current marketing strategies, you add real-time value to your marketing program.

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The benefits don’t stop there! Video type imagery is seeing a huge boom in usage. Facebook currently generates 8 billion video views each day. The most revealing fact about gifs’ effectiveness is that on average a video-type post will generate a 135 percent greater reach than a still image according to socialbakers.com.

Nearly all social media platforms now support gifs and make posting to your feed a breeze. But how do you make a company-specific gif? Thankfully, hubspot.com outlines a precise method on how to create your next marketing homerun. Although it is important to remember that gifs should be used to grab the reader’s attention, they should not completely replace infographics, videos or other promotional pieces.

Your marketing can be greatly improved by strategically utilizing gifs within your marketing content.
If you would like more information on Ballpoint Communications Group and ways we can work together to improve your messaging and marketing, contact us today.

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