Video Brochures for Healthcare Practices

Amanda Weldon

How does your healthcare practice cut-through a cluttered digital landscape to capture the attention of both referring physicians and patients? It seems that each week there is a new marketing medium on the rise. This makes the strategic decision of which marketing tools to focus on increasingly difficult. Many healthcare marketing tactics focus solely on either capturing the attention of referring physicians or capturing patients’ attention. But what if you could cater to both of these audiences with a single adaptable medium? That’s where the lcd video brochure comes in.  

The video brochure combines the best of print and digital in an all in one platform. Although this is a fairly new medium to hit the United States, research shows that lcd brochures are among the highest ROI delivery vehicles today.  

Unlike many marketing mediums, the video brochure is not disposable, expanding the reach of your message. The uses for this medium are endless, especially in the healthcare industry.

HOW CAN MY PRACTICE USE VIDEO BROCHURES?

Whether it be a gift to a referring clinic, a magazine replacement in your practice’s waiting room, or a conversation starter at health fairs, the video brochure makes a lasting impression. Because it’s tangible, your audience is more likely to view your message more than once either by reading the content, watching the videos, or reviewing both pieces multiple times.  

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HOW DO I USE THIS TOOL FOR PATIENTS AND REFERRING PHYSICIANS?

One of the best features of this tool is its versatility. The video brochure allows you to select videos tailored specifically to your referring physicians for half of your video card order and use the other half of your order for patient education videos. The videos can be changed out as often as you would like with a simple USB upload.

The video brochure is able to hold multiple videos, has hours of battery life, and comes in a variety of formats and screen sizes. To learn more about the uses of video brochures and how you can use them to achieve your practice’s specific goals, contact us today by calling 888.609.8889 or by emailing info@embarkagency.com

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